Opera Rara is an annual international opera festival, taking place at winter-time in the heart of Kraków, Poland. Although the main concept of the photo-based branding strategy has not changed for the 2018 edition, this year the visual of the festival was created with cool, frost related colors, that worked great in cold-stricken city landscape. The vibrant violet and cool mint green, a distinctive contrast to the male model's skin tone, give the stillness of the scene a unique intensity.
The festival branding consisted of:
posters, billboards, city-light posters, web graphics, pamphlets, flyers, invitations, special tickets, artist's badges, magazine ads and magazine cover, stands, transportable walls, text booklets, and a 160-page festival program book presenting the event.
posters, billboards, city-light posters, web graphics, pamphlets, flyers, invitations, special tickets, artist's badges, magazine ads and magazine cover, stands, transportable walls, text booklets, and a 160-page festival program book presenting the event.
Client: KBF, Krakowskie Biuro Festiwalowe, Branding photos: Black Shadow Studio, Graphic collaboration: Marzena Kokotek, Jacek Kabziński (KBF)
Outdoor, print, and web campaign – poster, city-light, billboard, city stand, flyer, web graphics
Festival program book
Pamphlet with festival program
Festival invitations and tickets
Magazine cover
Transportable walls, stands
